Mokka X.
An animated campaign for the Vauxhall Mokka X, built for Wembley Stadium. Motion graphics for the exterior LED screens and a separate treatment for the pitch-side displays, each worked to the shape of the screen it ran on.
Scope
Client
Style
Partner
/
Challenge
(01)
Two screens, opposite proportions, one car that had to look big on both.
Vauxhall were a major sponsor of the England team, which meant the Mokka X had to hold its own on some of the largest screens in the country. The exterior LEDs at Wembley are enormous and give you room to play with. The pitch-side displays are the opposite: a long, thin strip with almost no height. Same car, same campaign, same sense of scale required, but nothing that worked on one screen would work on the other.
/
Solution
(02)
Heavy typography and custom VFX to give the car physical weight.
Working with MRM//McCann, I built a motion style around heavy typography, animated in After Effects so the type lands with a real thud rather than easing into place. Custom dust and debris VFX sit behind the impacts to push the rugged side of the car. The pitch-side screens needed a different approach entirely, so I went with slow vertical scrolls and tight crops, letting the car pass through the frame rather than trying to fit it in. You never see the whole vehicle, which is what makes it read as large. Graphic elements carried over from the main treatment kept the two feeling like one campaign.
/
Conclusion
(03)
One campaign, built twice, for two very different screens.
The campaign ran across both formats at Wembley, with each version built to the strengths of its screen rather than resized from a single master. The exterior work uses the scale available to it, the pitch-side work turns a restrictive strip into an advantage, and the two share enough visual language to read as the same piece of work to anyone seeing both on a matchday.
More Projects.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
