Clever Pocket Tonies.
I collaborated with Tonies UK to produce a suite of 2D animated assets, including an educational explainer and social media teasers, to provide the brand with everything necessary for a clear and engaging product rollout.
Scope
Client
Style
Partner
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Challenge
(01)
Making the educational side land without losing the charm.
Tonies UK were launching Clever Pocket Tonies and needed the line brought to life in animation. The tricky part was tone. It had to stay inside the playful, warm world Tonies already own, while making the educational side of the products clear enough that parents could see what their child would actually get out of them. On top of that, the animation had to carry across multiple placements and formats, so each section needed to work on its own as well as part of the whole.
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Solution
(02)
Designing and animating the launch film and social teaser for Clever Pocket Tonies.
I worked with the Tonies team to build out the artwork in Illustrator and Photoshop, designing sections and keeping everything sitting naturally within the look Tonies already had. The animation was done in After Effects, combining graphics, typography and motion into an explainer that walks through what the products do. Alongside the main film I animated a shorter social teaser, cut to hold attention in a feed and built to run in the weeks before launch.
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Conclusion
(03)
A film that explains the products and a teaser that gets people looking.
The explainer gives parents a straight answer to what Clever Pocket Tonies are and why they're worth having, and the teaser gives Tonies something short and loud to run in the build-up. Together they cover both halves of a launch: the bit that has to inform and the bit that has to get attention. Both were delivered ready to run across the placements Tonies needed, in a style that sits comfortably next to the rest of their work.
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