The Future of Prams.
Using early-stage CAD models I turned them into a modern 3D product film and marketing toolkit, providing Ebitsu with the visuals and motion graphics needed to showcase their futuristic pram to the world.
Scope
Client
Style
Partner
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Challenge
(01)
Turning technical CAD data into a compelling brand vision for a high-tech startup.
Ebitsu entered the scene with a bold vision: a technology-integrated buggy that pushed the boundaries of traditional nursery design. However, they faced a common hurdle for hardware startups, having the engineering (CAD) but lacking the high-end visual assets required to communicate their value to investors and the public. My challenge was to take raw technical data and transform it into a cohesive, high-impact brand story that demonstrated exactly how this "pram of the future" would function in the real world.
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Solution
(02)
Create a 3D production and motion graphics suite to define every futuristic feature.
I developed a 3D production pipeline to turn early-stage CAD models into a suite of photorealistic marketing assets. Using Cinema 4D and Octane, I meticulously textured and lit the product to highlight its premium build, while X-Particles allowed me to simulate realistic environmental challenges like rain to showcase the integrated shield system.
The project was then finalised in Adobe After Effects, where I integrated motion graphics, typography, and visual effects to clearly define the technical features, such as the air filter and Bluetooth capabilities. Beyond the main film, I provided a full toolkit of social media ads and press visuals, ensuring the brand was fully equipped with every visual asset needed for a product announcement.
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Conclusion
(03)
Providing a complete visual foundation to bring a conceptual prototype to market.
The result was a professional, high-fidelity visual package that successfully bridged the gap between a conceptual prototype and a market-ready product. By delivering a seamless blend of 3D animation and graphic storytelling, I provided Ebitsu with a complete launch-ready toolkit—giving them the premium visual presence necessary to showcase their innovation to the industry with total confidence.
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