App UI.
I collaborated with MRM//McCann to create a series of character-led, humorous videos for OnStar, providing the user interface animations and futuristic visual effects needed to showcase their platform’s key features.
Scope
Client
Style
Partner
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Challenge
(01)
Elevating technical product demos into engaging, real-life narratives.
OnStar needed to promote essential features such as breakdown assistance and remote controls without falling into the trap of generic, dry product demonstrations. The challenge was to contextualize these high-tech tools within relatable, real-life scenarios that would resonate with everyday drivers. By moving away from traditional tutorials, the brand aimed to capture audience attention through humor and character-led storytelling, requiring a visual style that could balance professional technology with a lighthearted tone.
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Solution
(02)
Developing high-tech UI animations and custom VFX to visualize complex mobile features.
Working alongside MRM//McCann, I utilized Adobe After Effects and Illustrator to design the mobile app's user interface graphics, ensuring they felt both modern and intuitive. I integrated custom motion graphics, including text message animations and pulsing radio wave effects, to provide the videos with a sophisticated, futuristic aesthetic. These visuals were meticulously timed to complement the humorous narration by Dave Lamb, bridging the gap between the platform's technical ease of use and the cinematic narrative of the real-world scenarios.
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Conclusion
(03)
Providing a complete visual toolkit to transform technical features into memorable brand stories.
The final result was a set of polished, high-fidelity videos that effectively humanized OnStar’s technology. By delivering a seamless blend of UI animation and supporting VFX, I provided the brand with the essential visual language needed to demonstrate their value proposition with clarity and style. This project successfully transformed abstract digital features into tangible, engaging experiences, giving OnStar a premium visual presence that communicated their role as a modern, driver-focused service.
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