Journey Ready.
I collaborated with MRM//McCann to produce a series of whimsical 2D animations for OnStar, providing a visually rich and localized campaign to highlight their diverse driver support services across Europe.
Scope
Client
Style
Partner
/
Challenge
(01)
Humanizing technical driver services through seasonal storytelling for multiple markets.
OnStar needed a way to showcase their broad range of safety and diagnostic services by relating them to the real-world challenges drivers face throughout the year. The challenge was to take rough concepts for various seasonal scenarios—from winter road safety to managing summer heat—and transform them into a cohesive, engaging visual narrative. Furthermore, the campaign required a high level of scalability to ensure the message remained impactful when adapted for five different European markets, each with its own language and localized requirements.
/
Solution
(02)
Designing a custom illustrative style with dynamic textures and fluid motion.
Working from rough storyboards, I led the visual development of the project, crafting a unique illustrative style characterized by fast-moving textures and animated brush strokes. Using Adobe After Effects, Photoshop, and Illustrator, I created an atmosphere that felt like a continuous, evolving painting, ensuring the graphics and typography clearly defined OnStar’s seasonal value propositions. After finalising the main animation, I handled the complex adaptation process, creating localized versions with unique titles, subtitles, and voice-overs to provide a seamless experience for audiences across Europe.
/
Conclusion
(03)
Equipping a global automotive brand with a polished and relatable multi-market campaign.
The result was a whimsical and highly effective series of animations that successfully connected OnStar’s services with drivers on a personal level. By delivering a blend of high-fidelity illustration and strategic localization, I provided the brand with a versatile toolkit of assets ready for a broad international rollout. This project successfully moved beyond technical explanations to create a memorable brand story, giving OnStar a premium visual presence that communicated their essential support services with style and clarity.
More Projects.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
