Seasonal animations highlighting features of OnStar.

  • Client
    OnStar
  • Industry
    Motor
  • Software
    After Effects, RubberHose 2

Explainer Videos.

Working from rough storyboards, I had a lot of freedom to develop characters and styles for the animation.

Winter.

“Characters were animated using RubberHose 2.”

Autumn.

Based on similar watercolour styles used on static imagery for emails, I adapted the look and feel to work in an animated environment. The fast-moving textures and animated brush strokes made the whole animation feel like it was continually being painted as the story unfolded.

Once finalised, I then adapted to five different European versions with their own titles and voice-overs in their respective languages.

Go back

to take a look at my other projects.