The Roger.
I collaborated with Untold Studios to develop a comprehensive broadcast graphics package for a high-profile YouTube live stream event, celebrating the launch of On Running’s collaborative trainer with Roger Federer.
Scope
Client
Style
Partner
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Challenge
(01)
Creating a high-energy visual identity for a major global live stream event.
On Running needed a polished and professional visual package for their YouTube live launch of "The Roger"—a tennis-inspired trainer developed with Roger Federer. The challenge was to create a suite of motion graphics that could seamlessly integrate into a fast-paced live broadcast environment while perfectly reflecting the premium, innovative spirit of the brand. I needed to ensure that every visual element, from transitions to static overlays, captured the technical sophistication of the product and the excitement of the launch event for a global digital audience.
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Solution
(02)
Developing a versatile toolkit of animated and still graphics for real-time broadcast.
Working alongside the team at Untold Studios, I designed and animated an extensive collection of broadcast assets using Adobe After Effects, Photoshop, Illustrator, and Figma. I focused on creating dynamic transitions and high-fidelity graphics that aligned with On Running’s sleek brand identity. These assets were engineered to provide a professional, broadcast-quality look, ensuring that the visual story remained cohesive and engaging throughout the live stream, from technical product deep-dives to guest interviews.
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Conclusion
(03)
Providing a complete visual infrastructure for an impactful and professional product launch.
The result was a high-fidelity broadcast package that successfully elevated the production value of the YouTube live stream. By delivering a flexible toolkit of motion graphics and static visuals, I provided On Running with everything they needed to deliver a seamless and engaging broadcast experience. This project successfully showcased the innovative collaboration between the brand and Roger Federer, giving the client a premium visual presence that left a lasting impression on their global audience.
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