Accountants.
I partnered with Countingup to produce an animated explainer video that simplifies their all-in-one business banking and accounting platform specifically for the needs of accountancy practices.
Scope
Client
Style
Partner
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Challenge
(01)
Breaking down the friction between small businesses and their accountants through clear storytelling.
Small businesses often struggle with managing their accounts, which creates significant bottlenecks and manual work for their accountants. Countingup needed to communicate how their "challenger bank" platform could bridge this gap. The challenge was to transform a technical software proposition—combining banking, accounting, and tax filing—into a relatable narrative that demonstrated immediate value to accountancy practices across the UK.
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Solution
(02)
Creating a custom-designed animated toolkit to visualize a seamless financial workflow.
Working directly with the client, I took a provided script and developed a full visual language, including custom storyboards, character designs, and iconography. Using Adobe Illustrator and After Effects, I integrated motion graphics and character animation to define the product’s key features. I focused on visualizing the transition from fragmented manual processes to a unified, automated system, ensuring the brand's look and feel remained approachable yet professional.
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Conclusion
(03)
Delivering a professional visual asset to empower accountancy practices and small businesses.
The result was a polished 2D explainer video that effectively showcased the benefits of the Countingup platform. By delivering a blend of clear information and engaging animation, I provided the brand with a powerful tool for client acquisition and education. This project successfully gave Countingup a definitive visual asset to help them reach thousands of accountancy practices, presenting their technology as the essential solution for modern business finance management.
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