Animated Email Headers.
Due to the upcoming GDPR restrictions being placed in Europe, Vauxhall was contacting their customers to keep in touch with them to provide them with features and services which may be of interest to them.
“Strict file size limitations were a big challenge.”
The emails themselves required animated headers, which were to have a playful take on similar road signs made famous by Banksy. The road signs had to be illustrated and then animated to bring them to life.
Throughout the design process, I had to keep a track of file sizes as we had to adhere to limits to fit email guidelines.