ONSTAR – SEASONAL VIDEO
Working from rough storyboards, I had a lot of freedom to develop characters and styles for the animation.
Based on similar water colour looks used on static imagery for emails, I adapted the look and feel to work in an animated environment. The fast moving textures and animated brush strokes made the whole animation feels like it was continually being painted as the story unfolded.
Once finalised, I then adapted to five different European versions with their own titles and voice overs in their respective languages.